Effective Sunday, July 1, 2012 the merger of WTVI and CPCC is official. According to Jeff Lowrance, CPCC Public Information Officer and Special Assistant to the President, the broadcast licenses were transferred Monday, July 2, 2012.
Lowrance shared that, “Early in the year when CPCC started looking to acquire WTVI, the leadership team asked two questions. First, is it good for the students, and second, is it good for the community. “Hearing a resounding, yes, the college moved forward with a proposal to the county.”
Lowrance noted the service WTVI has given the community for over 30-years is one that must be saved. The college realizes the advantages it provides to add media and journalist offerings to its academic package.
With the life of PBS stations dependent on support from the county, contributions and memberships dues from the community, WTVI took a big hit when families and the county had to make decisions on what to cut. The station held steady for years making cuts in staff and changing service providers, but it just wasn’t enough.
Administration, staff, recent and past board members and CEO’s came to break bread together one last time on Thursday, June 28, 2012.